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The BLUE Difference

BLUE foods and treats all start with the same philosophy: we feed our pets like family. Our formulas are as healthy as they are delicious, so you’ll love them as much as your best friend does.

Dogs Love BLUE and So Will You

  • Delicious, meat-first recipes
  • Natural ingredients enhanced with vitamins, minerals, and other nutrients
  • Formulas for specific breed sizes and life stages
  • A variety of flavors and textures

Dogs Love BLUE and So Will You

  • Delicious, meat-first recipes
  • Natural ingredients enhanced with vitamins, minerals, and other nutrients
  • Formulas for specific breed sizes and life stages
  • A variety of flavors and textures

BLUE Keeps Cats Purring for More

  • Healthy recipes with real meat first
  • Natural ingredients enhanced with vitamins, minerals, and other nutrients
  • Textures and tastes cats love
  • Formulas for specific life stages

BLUE Keeps Cats Purring for More

  • Healthy recipes with real meat first
  • Natural ingredients enhanced with vitamins, minerals, and other nutrients
  • Textures and tastes cats love
  • Formulas for specific life stages